W-News | Track Gamers, EA Provide A Single Identity | Electronic Arts (EA) preparing to launch a service that allows gamers to use a single identity across all platforms.
That is, if a user buys his game, EA can keep track of the players on various platforms such as Xbox 360, PlayStation 3, iPhone, Facebook or Origin which is EA's online gaming service.
"Our strategic vision at EA is to create a single system, so we can really embrace the secular trend in our industry. This will create a massive growth of the game," EA spokesman said Rajat Taneja.
"And we will embrace all business models associated with it," he added as quoted from Venture Beat, Thursday (28/02/2013).
The advantage of this single identity program by Taneja, allows gamers to find friends. They can also more easily initiate multiplayer games on various platforms.